Jimmy Brooks is a Wisconsin-based strength athlete, coach, educator, and community leader known for his involvement in both powerlifting and strongman. He has competed in numerous strength events across the Midwest and earned an invitation to compete at the prestigious Arnold Sports Festival in 2019. 

Beyond competing, Brooks has become a major figure in Wisconsin strength sports as the owner of Primal Strength & Fitness in Stoughton, where he coaches athletes in powerlifting and strongman. He also serves as the Wisconsin State Chair for both the UPA Powerlifting and USS Strongman, organizing multiple competitions and helping grow the local strength community. 

Known for combining strength athletics with community service, Brooks founded the “Squats for Tots” fundraising initiative benefiting local families in need through the START program. In 2019, he received the Compassion in Action Award for organizing large-scale holiday donation drives for children and families in the Stoughton area. 

Professionally, Brooks has also spent more than 20 years in education and co-founded Imagine Academy, where he works with students and families while continuing to promote fitness, confidence, and personal growth through strength training.

Kevin Prothero is a Wisconsin-based entrepreneur, event promoter, and former strongman competitor known for his passion for strength sports, community, and high standards of execution. As the driving force behind Max Monsters Strongman, he has earned a reputation for creating athlete-first events that combine old-school strongman grit with professional-level production, attention to detail, and a strong sense of community. Along the way, his wife Kate has been the steady support behind the scenes, helping make the vision possible every step of the way. Beyond the sport, Kevin brings a thoughtful, analytical approach to leadership and business while valuing authenticity, humility, and meaningful relationships.

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